Content Marketing and Journalism for B2B and Finance Companies 

Trained by the best in journalism
More than three decades ago, Paul Conley landed his first full-time job as a reporter, working for “Traffic World,” a weekly trade magazine covering the transportation industry. In the years since, he’s worked for some of the premier brands in journalism, including CNN, The Economist Group, CFO Magazine and Bloomberg News.

Serving the business community
Paul is among the most successful executives in the world of B2B content marketing. He has created, launched and run content-marketing operations for a global data company (The NPD Group) and an adtech startup (Intent).

In addition, through his freelance business, Paul provides a variety of editorial services including content marketing, content strategy, business journalism and marketing communications.

His clients have included Daily Fintech, IndustryDive, the Bank Insurance and Securities Association, Penton, IDG, UBM, New York Times Co., Chimes.org, BNY Mellon, Central Desktop, Services for the Underserved, HSBC and Mass Mutual.

Reputation and Expertise
Paul is the creator of the Big Fish in a Small Pond website, where he writes about his  “unconventional approach to content, marketing, business, careers and maybe even life itself.”

Paul is also the creator of “The Conley Index,” a trademarked system to measure content quality that’s been used to train journalists at dozens of B2B brands.

Kapost named him one of “25 Journalists to Watch in Content Marketing” and Paul is the only person to serve twice as keynote speaker for the American Society of Business Publication Editors.

He has experience and expertise in writing about retailing, data, the food/agriculture/restaurant industries, transportation, banking/finance and global trade.

Paul holds certifications in  Inbound Marketing (Hubspot) and Accounts-Based Marketing (Flip My Funnel.)